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|ENGN 0120A - Crossing the Consumer Chasm by Design|
Technologies have shaped human life since tools were sticks and flints to today's hydrocarbon powered, silicon managed era. Some spread throughout society; bread, cell phones, airlines, but most never do; personal jet packs, Apple Newton, freeze dried ice cream.
Space Tourism, the Segway, electric cars: Can we predict which ones will cross the chasm to broad application? Can we help them to by combining design, engineering, marketing, communications, education, art, and business strategies?
Student teams identify potential new products, conceptualize, package, and define their business mode. By plotting their course across the chasm, we confront the cross-disciplinary barriers to realizing benefits from technology.
Enrollment limited to 18 first year students. Instructor permission required. FYS WRIT
1.000 Credit hours
1.000 Lecture hours
Levels: Extra Credit Graduate, Undergraduate
Schedule Types: Primary Meeting
First Year Seminar, Writing - Designated Courses
Must be enrolled in one of the following Classifications:
Semester Level 02
Semester Level 01
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